We generate kitchen enquiries with Meta Lead Ads, personally qualify every homeowner by phone, and book design consultations directly into your diary.
A kitchen is the single largest discretionary renovation most homeowners will ever commission. The consideration window is long, the average order value is high, and the difference between a good month and a bad one often comes down to how many serious homeowners sat down at your design table.
Renovise Media builds and runs the acquisition system that keeps that design diary full. We create and manage Meta Lead Ads for kitchen companies, call every enquiry personally, qualify them against the criteria you set, and book consultations directly into your calendar. You spend your time designing and closing, not chasing form fills.
Below is how the system works specifically for kitchen businesses — the problems we see across the industry, what we do differently, our process, and the questions kitchen showrooms ask us most.
The issues we hear on almost every strategy call in this industry.
A kitchen project can be worth twenty times a small repair job, yet enquiries are often left in an inbox until someone has a spare moment. Speed of first contact has an outsized effect on whether a homeowner books a design appointment with you or your competitor.
Your designer's time is your most expensive resource. A showroom appointment with someone whose budget is a third of your entry range is a lost half-day that will never come back.
Kitchen buyers commonly research for three to six months. Without structured follow-up, enquiries that were perfectly good in March are forgotten by the time they are ready in July.
National retailers advertise heavily on headline discounts. Without creative that communicates craftsmanship, project management and finish quality, you get dragged into a price comparison you cannot win.
Referrals are excellent business but they arrive on their own schedule. When installation teams and showroom overheads are fixed, a pipeline that depends on other people's timing is a serious risk.
Without tracking that connects an ad click to a booked consultation and a signed contract, spend decisions are guesswork and good campaigns get switched off alongside bad ones.
The system has four parts, and each is adapted to the length and value of a kitchen sale. Volume alone is worthless here — a smaller number of well-qualified design consultations will always outperform a long list of enquiries nobody had time to call.
Creative is built around your completed kitchens: island detail, handleless cabinetry, worktop finishes, the before-and-after transformation homeowners are imagining for themselves. We test the buying triggers specific to kitchens — an extension nearing completion, a tired twenty-year-old layout, a move-in project, or a family that has outgrown the space. Ad copy positions the design process and project management as the value, which pre-frames the homeowner away from a straight price comparison before you ever meet them. Audiences are tightened to homeowners in your catchment area with property profiles that fit your typical project size.
We call every enquiry personally and quickly. The conversation confirms this is a genuine kitchen renovation, establishes rough scope and layout ambitions, checks the property is inside your area, tests the timeline, and has a frank discussion about investment level so no one is surprised. Only enquiries that match your criteria are booked. Everything else is logged with notes so you can see exactly what came through and why it was filtered out.
Kitchen buyers rarely decide in a week. Enquiries enter a pipeline with instant SMS and email confirmation, multi-day contact attempts for anyone who does not answer, and longer-term nurture for homeowners whose project sits several months out. When their window opens, they are contacted again rather than forgotten. All notes, timelines and budget conversations stay attached to the record so your designer walks into the consultation informed.
Qualified homeowners are booked into the design slots you make available, in the showroom or at the property, whichever your process prefers. Reminders reduce no-shows, and you receive a brief before each appointment covering the project, timeline, and what the homeowner said they cared about most.
Kitchen marketing fails most often for a subtle reason: the agency optimises for cheap leads because that is the metric they can show. In a category with a six-figure monthly pipeline and a limited number of design slots, cheap leads are actively harmful — they consume the one resource that generates revenue.
Because we only work with renovation businesses, we optimise the other direction. Fewer, better conversations. Qualification criteria that you define. Honest reporting that ties spend to attended consultations rather than impressions.
After launch, the operating rhythm is straightforward. Enquiries come in daily and are called promptly. Consultations land in your design diary with a brief covering scope, timeline and the investment conversation already had. Each reporting cycle you get a clear summary: enquiries received, enquiries qualified, consultations booked, consultations attended, and the changes we are making to campaigns with the reasoning behind them.
Kitchen creative fatigues faster than most people expect, because the addressable audience inside a sensible catchment radius is finite. We rotate fresh installation photography, new hooks and new angles on a schedule, and test new lead form questions as we learn which ones predict a good consultation and which ones simply add friction.
Your criteria evolve too. As your average project value rises, the qualification threshold can rise with it — filtering harder on scope and investment level so the same number of design slots produces more revenue. Equally, in a quieter month we can widen slightly to keep the diary full. That flexibility is the point of having a system rather than a campaign.
We are also clear about what we will not do. No invented testimonials, no borrowed case studies, no fabricated lead counts or revenue claims. No long lock-in contracts designed to survive bad results. No taking on a directly competing kitchen company in your service area. And if we think your budget is better spent elsewhere for now, we will say so on the call rather than sell you something that will not work.
Five steps. You only step in at the last one.
Thirty minutes on your service area, ideal project value, design capacity and the criteria a homeowner must meet to be worth a consultation.
Creative from your completed kitchens, ad copy, lead form questions, audience targeting, tracking and the CRM pipeline configured.
Campaigns go live, usually inside 10–14 days. Homeowners self-qualify through a short form on project type, timeline and location.
Every enquiry is called personally, scope and budget range are discussed, and only genuine prospects progress.
Qualified homeowners land in your design diary with confirmations, reminders and a pre-appointment brief.
Book a free 30-minute strategy call. No obligation, and you keep the plan either way.
Prefer email? hello@renovisemedia.com or call +61 468 428 904.